Meet Ginny Melby, the owner and artist behind Desert Sage. Desert Sage is a watercolor and calligraphy company that makes elegant, one-of-a-kind pieces for every occasion. Whether you’re in need of envelope addressing, place cards, or handwritten notes, Desert Sage can create it for you. They even offer stunning geodes with individual words written on them, to inspire you or encourage a friend. What started as a way for Ginny to bring color and life out of her darkest days, has turned into a flourishing brand that aims to transform others’ lives through beauty and joy.
Read on as Ginny shares some of her business insights and inspiration.
Q: Why you do what you do?
A: If God can use my artwork to encourage just one person’s heart, than it has served its purpose. I want to be a good steward of the gifts and passions God has given me. To me, Desert Sage means beauty out of brokenness. A desert sage flower grows in the harshest, driest conditions. Somehow this beautiful purple flower sprouts up from the dry, cracked desert ground. Similarly, the joy and beauty of my artwork surprised me by springing up during the most desolate time of my life, when my father passed away and I started writing and painting as a way to calm my soul. My vision for this business is to plant little seeds of hope and joy in other people’s deserts making their dream art pieces a reality and bringing beauty into their lives and homes.
Q: What’s the biggest mistake you made your first year of business?
A: I compared my work to others’ constantly. I think this flowed from a feeling that I had no idea what I was doing, an insecurity in my own artwork and a harmless desire for inspiration. But the best advice I ever received was, “Unfollow me and all your favorite artists.” As humans, we tend to compare our creations to the creations of others. It’s good to be inspired by someone else’s work, but don’t fall into the trap of studying it, thus stifling your own creativity and never truly finding your own voice in art. That feels like robbing the world of some unique beauty that can only be found in you.
Q: What has been your most satisfying moment in business?
A: Every time a customer tells me how much my artwork has encouraged them or how much peace/joy/hope it brings them to see my piece in their home everyday. That’s why I do what I do! Also, the moment I finally finish an elaborate piece is SO satisfying. They take so much of my time and concentration, it’s very exciting to see the finished product.
Q: What do you do to recharge when you’re feeling drained?
A: I get out into nature! Walking and admiring creation is one of the most refreshing things for me. It always seems to give me perspective again, that the success of all my tasks really isn’t on my shoulders…I just get the privilege of playing a part in it all. That frees me to do my best (and have fun!) and leave the rest up to God.
“We may know what we want, but God knows what we need.”
Q: What business owner or entrepreneur do you admire most? Who is your role model?
A: I really admire Ruth Simons of Gracelaced artwork. Apart from her talent as an artist, I love how real she is about life. She doesn’t sugarcoat things or put on a false front for social media. You can tell she doesn’t spend hours trying to formulate a trendy post or make her life seem perfect. She often posts about the hard, sanctifying parts of life, motherhood, marriage…She’s approachable and relatable, and I admire that.