Interview with Anna Laura, Founder of White Flag

White Flag is a home decor company aimed to spark conversations about Jesus Christ through simple designs inspired by biblical truths. It is an organic way to help you share what you believe with the people who visit your home or office. Their flags are designed to beg the question, “what does that mean?” and open the door for a conversation.

You have a story to tell, a testimony of where you have been and where God is taking you. When you purchase and proudly hang one of their flags, you are opening the door to conversation – be brave and share your story.

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Anna, we are so excited to hear your story! Tell us a bit about yourself.

Thank you so much! I’m so honored you asked me to be a part of Artfully Seeking! I’m Anna. I’m originally from Kansas City, Missouri but grew up in Atlanta, Georgia. I currently live in Nashville, Tennessee with my husband, Andrew, and my three kids – Brooklyn, Justice, and River Wilde. My home is a revolving door of animals and is constantly full of plants and books. Handwritten letters, flowers wrapped in paper, sleeping with the windows open, French oldies music, and Autumn are a few of my favorite things. I’m an 8w7 on the Enneagram, I ask a lot of questions, and I love to tell stories. And finally, I’m the founder and creative director of White Flag — a lifestyle, home decor company that makes handmade, linen flags aimed to spark conversations about Jesus Christ through minimal designs inspired by Biblical truths.

How did you develop as a creative throughout your life?

I grew up around music. My dad is a professional musician, so creativity has always been a part of my life. I started playing piano and taking singing lessons when I was younger. I used to love writing poems and songs. I also loved to draw and paint, and had sketch pads nearby throughout most of my teenage years. I experimented with videography and photography, as well. Really, whatever I could get my hands on! I moved to Nashville in 2012, and then started gravitating towards creating apparel and accessories, something I had never done before. At the time, it was just a way to make a little extra money, but it ended up turning into a clothing line that focused on custom denim and t-shirts. Eventually, I burned out and ended up laying that company to rest in 2015 during a really difficult season of my life. At that point, I spent a bit of time just focusing on my family until White Flag came to life in 2017.

I don’t think there’s any rhyme or reason to my creativity. I don’t gravitate to one form or stay in one lane. I just enjoy creating, whether it be music, drawing, taking photos or creating tangible products, like clothing or home decor. The art of creating and bringing something to life is a beautiful process and I’ve always chased after it.

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How did the idea for White Flag form?

I’m a very visual person. For some people, God speaks audibly…for me, I think God speaks through vision. I’ll have ideas or I’ll see a glimpse of something and it will plant an idea or seed in me that slowly comes to life. White Flag was one of those visions! I remember vividly seeing a man walk into a room with a white flag hanging above a mantle and being overwhelmed with the love of Jesus. Truthfully, it didn’t make sense to me at the time, so I let it sit. A few months later, that vision was still present in my mind. I remembered a story my grandmother told me about her childhood during the war in Germany, and how she had to wave a white flag to surrender to the bomber planes above her home. When that memory came back to me, I connected the vision I had to that story. White flags are the universal symbol of surrender, and when I think of surrender, I think of Jesus. How we surrender to Him and the story He creates for our lives. In that moment, I knew I wanted to create white flags that symbolized surrender while sparking conversations for people to share their stories.

What I didn’t realize was that it was subconsciously rooted in my own desires as a kid, which is absolutely crazy to think about, because it’s proof that Jesus was laying the foundation for White Flag long before I knew it. It’s something I wished I had had when I was learning about Jesus for the first time — a gentle and organic way to ask questions and experience God through storytelling, rather than preaching at people or sharing the Bible verses we have memorized.

I think storytelling is the most powerful vehicle to share Jesus! Mark 4:33 says, “He was never without story.” I’m terrible at memorizing anything, but that verse has always stuck out to me. Jesus was the master storyteller, and I think there’s something to be said for that! When people ask me about White Flag, I always say this — you can argue with someone’s faith, you can argue with someone’s religion, but you can’t argue with someone’s story.

IMG_1726PC: Amber Rulmer

What has running White Flag taught you about entrepreneurship?

Self-care is important. Entrepreneurship is a constant hustle. There will be days where work needs to be done, but you can’t do that work well if you’re running on empty. Take time for yourself, even if the decision feels unnatural and forced. You, and your company, will be better off because of it.

What is the most difficult thing about running a business?

I think it’s different for everyone, but for me, it’s always been the numbers. Spreadsheets are not my spiritual gift and I get overwhelmed pretty easily when I have to do payouts or budget for the business. Haha!

Thankfully, my husband just joined the White Flag team and has taken over that aspect. But that has always been something I’ve struggled with.

What is your favorite part about what you do?

The unexpected. I love that every day looks and feels different. I also love meeting new people and hearing stories of how White Flag has inspired them or brought joy to their lives. There’s something so magical about being WITH someone as they share their story with you. These days, those kinds of moments are few and far between, and happen mostly on a screen. I never want to take those for granted.

IMG_1718PC: Krissy Leigh Creative

What is your vision for the future of White Flag?

I’m so excited for the future of White Flag! I have a little notebook, I carry with me everywhere, that I write all of my ideas in. I can’t give away too much, but we’ll be doing limited edition partnerships with musical artists, taking on some new, non-profit partners, and working on a coffee table book of stories rooted in White Flag and surrender. There’s also some branding changes happening in the near future that I can’t wait for everyone to see.

Do you have any advice for creatives trying to make their dream happen?

Welcome change. When you’re creating something from the ground up, you can be so protective of it to the point that you sometimes prevent it from growing and evolving organically. What you thought it was supposed to look like, may not be what God had in mind at all. I’m learning to trust the process and welcome change, even if it feels uncomfortable. That’s where the beauty happens — if not in tangible ways that you can see at first, it’s certainly happening in yourself. And lastly, remember the “why.” Sometimes, all the elements of owning a business or chasing a dream can get a bit overwhelming and it’s easy to lose sight of the “why.” Remember WHY you are chasing this dream and why you started this business. Staying rooted in that is so important and will keep you connected to yourself, God, and your purpose.


IMG_1702Connect: instagram.com/mywhiteflag // Shop: www.whiteflag.org
– Written by Olivia McCash

You Matter

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You matter.

It really pains me to see an extreme lack of purpose in the world today. It seems like left and right, people are taking their own lives or taking the lives of others. It’s really scary stuff, and if I’m being honest I don’t like talking about it, or even writing about it. But, I believe, something needs to be said.

2 Corinthians 5:20-21
“Therefore, we are ambassadors for Christ, since God is making His appeal through us. We plead on Christ’s behalf: ‘Be reconciled to God’. He made the one who did not know sin to be sin for us, so that in Him we might become the righteousness of God.”

This is our purpose, friends. We weren’t placed on this broken planet for nothing; we have a task to do. God calls us to be ambassadors of Jesus. In other words, we are called to be the hands and the feet of Christ. So often, I get caught in the lie that I am purposeless. I’m just a useless speck, here to be alone and suffer the consequences of my sins. Oh my, is that far from the truth. JESUS SUFFERED MY CONSEQUENCES. He suffered your consequences too. We don’t have to carry our sins, it’s already been nailed to the cross.

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The second part of the verse is really important: “He made the one who did not know sin to be sin for us.” God knew that on this Earth, we would be completely incapable of perfection. Thus, He sent Jesus to take our punishment, so that we don’t have to suffer for our mess-ups. God saved us; we can live in the light of grace. We’re free to let go of the weight of our mistakes, so now we can live with freedom and joy! We are still going to be imperfect people, though, because we live inside an imperfect world. So, it’s so important to remember that you are allowed to be both a masterpiece and a work in progress at the same time. God still uses us in the midst of our brokenness; we don’t need to have it all together! We have purpose in our struggles, not only in our victories.

Exodus 14:14
“The Lord will fight for you, you need only to be still.”

Living on a broken planet is really hard. Something I’ve learned to understand, amidst the hopelessness and loneliness, is to lean into the Father when I feel like I cannot hold myself up anymore. Because we live in a corrupt world, the devil is constantly feeding us lies that we aren’t enough. We don’t look good enough, we aren’t smart enough, we aren’t successful enough, we aren’t popular enough, we aren’t fit enough; the list goes on and on. If these were true, God wouldn’t be filling our lungs with air everyday. You don’t have to fight these lies alone, the Lord will fight for you. Rest in Him, and allow Him to create in you a pure heart and a clean mind. Be still, and know, in due time, everything will be good, because He is good.

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Every single morning we wake up, God breathes life into us because He wants us to be here. If He thought we were purposeless or thought our time was done on Earth, He wouldn’t be breathing into us each morning. If you are reading this, you woke up this morning; God is not finished with you yet. God sees something in us that made Him send His only Son to die. We cannot say we have no purpose here.

We are here, we matter.

Written by Sam Burton // Photos by Ben Dulay & 777 Collective


777 Collective

WE GIVE PEOPLE A VOICE THROUGH APPAREL
LOCALLY & GLOBALLY | SAN DIEGO, CA | EST. ’15

We at 777 Collective are committed to pursue the art of storytelling in order to love fearlessly, carry hope, and stoke curiosity. We want to bring it back to the heart of the stories. So we’re tapping into the everyday storyteller and giving them a platform to find their voice—for them to tell their story to the world. Brokenness is made beautiful here. As we crave to bring light to the dark reaches of the world, this is how we do it. We set the stage. All you need to do is step up and share it with us.

P E O P L E  +  S T O R I E S  +  C R E A T I V I T Y  =  V O I C E

IMG_0809We founded our brand upon the belief that everybody is a storyteller and that each story matters. The truth is that God handpicked each person’s narrative for a purpose and it is our desire to not only share our story, but also to create a platform for other people to share theirs. When we choose a life where we share stories, we get to become part of one another’s lives, stepping foot into the chaos and the mess of life. But there is a greater story: a story of hope, redemption, grace, and eternal joy. This story is a free gift, and it is up to us to choose to become a part of it. That is why your voice matters.

— LOVE THE SKIN YOU’RE IN —

What you wear is an extension of self—who you are. In simplest form, it is who you want people to see you as. However, culture can promote an “idealized” or narrow portrayal of appearance. Whether we succumb to it or not, the “sex appeal” of fashion (even moderately) can take precedence in our lives. Yes, clothing is an avenue of expression. But it should express our inward beauty and a comfort of the skin we are in. Our flaws, our blemishes, and our scars make us who we are.

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And so this lifestyle brand is meant to contribute towards this expression. We at 777 Collective don’t want to simply participate in fashion trends. We dream beyond the norm. We want to push for truth and meaning that is timeless. We seek to tap in the lives of real storytellers who are unashamedly raw with their stories. End of story.

Shop 777 Collective here: https://www.777collective.com